Jey Uso’s Merchandise Sales on WWE Raw Surpass Cody Rhodes

Over the past year, Jey Uso has become a central figure on “WWE Raw,” with his on-screen presence translating into significant merchandise sales. Wrestlenomics’ analysis revealed that Uso’s merchandise was selling slightly more than that of Undisputed WWE Champion Cody Rhodes, his former tag team partner.

Only CM Punk, whose WWE return sparked a surge in merchandise sales, surpassed Uso and Rhodes. Notably, classic superstars like “Stone Cold” Steve Austin and Dwayne “The Rock” Johnson followed behind this trio.

Uso’s popularity is epitomized by the success of his black “Yeet” shirt, which dominated men’s apparel sales in May. This catchphrase seems to have propelled him to superstar status, despite Rhodes leading in year-to-date merchandise sales.

Uso’s ascent underscores the impact of the Bloodline Civil War storyline, which unfolded over the past four years and significantly contributed to his success.

For Uso, the pandemic era marked a turning point, during which WWE capitalized on his potential despite the absence of live audiences.

Originally slated for a feud with Bray Wyatt, Uso was thrust into the spotlight alongside then-WWE Universal Champion Roman Reigns. This unexpected opportunity propelled him into the forefront, cementing his status as a merchandising powerhouse within WWE.

In reflecting on his journey, Uso acknowledges a personal evolution, describing it as “leveling up” during the pandemic. His trajectory underscores the value of seizing opportunities, as well as the enduring appeal of captivating storylines within the world of professional wrestling.