“Macho Man” Randy Savage’s imprint on professional wrestling goes beyond the squared circle, leaving behind a legacy as vibrant as his iconic persona.
While many acknowledge his character as revolutionary, Jeff Jarrett contends that Savage’s influence stretched far beyond wrestling, setting the stage for personalities like Logan Paul and Ric Flair to follow suit.
In an episode of the “My World” podcast, Jarrett reminisced about Savage’s groundbreaking collaboration with Slim Jim, underscoring how Savage seamlessly melded into pop culture with the brand.
“And now there’s Logan Paul and PRIME, and in professional wrestling and sports entertainment, we have Draft Kings, and you know, there’s Ric Flair with Wooooo! Energy, and you kinda look at all the sponsors and all this.”
Delving into the brand partnership, Jarrett emphasized how Slim Jim uniquely adjusted to Savage’s persona, rather than the other way around.
“He became that larger-than-life mega talent that was truly an influence. He influenced a brand to follow him.
They weren’t aligned with the WWF brand; they were in sync with the Macho Man Randy Savage brand.”
Jarrett proposed that Savage’s legacy resided in his intellectual property (IP), speculating whether this might have contributed to his discord with Vince McMahon and WWE.
“I think that was just at the core of – maybe – him and Vince’s falling out? Or even WWE and him falling out? He was a significant brand; the Macho Man brand is likely his legacy.”
GIPHY App Key not set. Please check settings