ITZY LAUNCHED THEIR COLLABORATION WITH H&M

H&M IS A SWEDISH MULTINATIONAL CLOTHING COMPANY

ITZY IS A SOUTH KOREAN GIRL GROUP FORMED BY JYP ENTERTAINMENT

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ITZY WILL BE WORKING WITH THE VERY POPULAR BRAND H&M FOR ITS SUMMER COLLECTION

THE NEW COLLECTION RELEASED IN JAPAN ON MARCH 24,2022

THE COLLECTION WILL TARGET THE YOUTH AND WILL ALSO BE RELEASED IN TAIWAN & KOREA

THE CLOTHES WILL ENERGETICALLY REPRESENT COLOURS AND FEELINGS OF SUMMER

IT WILL BE DIVIDED INTO 2 THEMES; EDGY STYLE AND DAILY WEAR

H&M STATED THAT THE GIRL GROUP ARE EXCELLENT PARTNERS BECAUSE OF THEIR TALENT

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