Carl Pei, one of the co-founders of the Chinese smartphone manufacturing company, Oneplus, is leaked to be leaving the company which he founded in his 20’s. Pei has been closely working on developing the Oneplus model smartphones for the last couple of years. He has played an instrumental role in taking strong decisions for the growth of the company.
Under his vision and management, the company has achieved several milestones, which include launching the Nord version of affordable smartphones. Pei was often seen as the companies brand ambassador explaining the feature project of the company and meeting loyal investors. The marketing strategy Pei followed made the company reach the South Asian countries within a short span of time. Oneplus product performed way better than any other smartphone. Even big tech giants in the smartphone manufacturing industry were forced to improve their products to compete with modern Oneplus smartphones.
The initial phase of selling Oneplus products underwent several new marketing strategies. Pei spent most of the time with the normal peoples in China and India to analyze the customers’ mindset in deciding their smartphones. This experience taught him the idea behind developing affordable products.
His understanding of the current day market played a crucial role in framing his initial days of marketing exposure. Even though many Chinese companies struggled hard to enter the Indian subcontinent, Pei took a bold decision to enter the huge smartphone base with their products. Oneplus has proved its quality and performance over the year with its regular software updates. The company has a strong distribution network in European and Asian countries. Most of their smartphones are sold through the online eCommerce platform.
Pei has once said to the social media that they lacked the knowledge on proper product management during their initial days. Pei, during an interview, said that Inexperience in the smartphone manufacturing field pushed the company to explore new strategies that formed the base for their distribution. Pei reached out to Pete Lau through the social media platform, which provided them a space for discussing their ideas and feature plans to serve the common people using the potentials of technology. Before starting the smartphone manufacturing business, Pei was building white-labeled MP3 players.
Over the year, Oneplus has evolved into a great smartphone manufacturing company. The company has build hardware components along with user-friendly software features. The smartphone manufacturing company has built a user-friendly interface which made their customers feel much more comfortable than using the normal android user interface.
After proving their smartphone with quality hardware and software, the company has expanded its mission to develop other similar quality electronic products. Recently, the company has launched wireless headphones, which were made available to customers in various region of different parts of the countries through online eCommerce platforms. Leaks and speculations suggest that the company is building modern products which are expected to get launched during the mid of next year.
Even though we don’t have any official confirmation from Onepus regarding Carl Pei leaving the company, many members from the top position of Oneplus have leaked the information through internet sources. It added that the Pei is interested in developing another successful venture similar to Oneplus.
