Devendra Kumar
As Donald Trump pursues a return to the White House, he has launched a new venture selling Bibles, dubbed the “God Bless the USA Bible.” Priced at $60 each, these Bibles are modeled after Lee Greenwood’s patriotic ballad, which Trump has featured at his rallies. In a video posted on Truth Social, Trump urges his supporters to purchase the Bibles, stating that “All Americans need a Bible in their home, and I have many. It’s my favorite book.” He touts the Bible as “Easy-to-read” with “large print” and a “slim design” that “invites you to explore God’s Word anywhere, any time.”
The Bible includes a King James Version translation, as well as copies of the US Constitution, the Bill of Rights, the Declaration of Independence, and the Pledge of Allegiance, along with a handwritten chorus of Greenwood’s song. The effort is the latest in a string of commercial ventures Trump has pursued while campaigning, including a new line of Trump-branded sneakers and NFTs. The Bible’s website claims that the product is not political and has nothing to do with any political campaign, but Trump takes center stage in the sales pitch, touting the Bible as a tool to help “Make America Pray Again.”
As Trump’s legal woes continue to mount, his financial struggles have become increasingly dire. To alleviate the pressure, a New York appeals court recently agreed to hold off on collecting the over $454 million he owes following a civil fraud judgment. Trump has already posted a $92 million bond in connection with defamation cases brought by writer E Jean Carroll, who accused him of sexual assault. Despite his controversial past, Trump remains deeply popular with white evangelical Christians, who are among his most ardent supporters. The God Bless the USA Bible appears to be a calculated attempt to tap into this demographic, using his name and likeness to peddle the Bibles.
The venture’s website explicitly states that Trump’s name, likeness, and image are used under a paid license from CIC Ventures LLC, which may be terminated or revoked according to its terms. Trump’s involvement in this venture underscores his continued ability to leverage his name and likeness to generate revenue, even as his legal and financial struggles intensify. The God Bless the USA Bible may be a brazen attempt to revive his faith-based sales efforts, but it undoubtedly serves as another cash cow for the former president’s burgeoning financial empire.