Microsoft to Acquire TikTok- Insider Details

Trump administration is nailing a final nail to TikTok, President's department issued a 45 days notice to TikTok to workout a deal with Microsoft or face Ban Hammer in the States

tiktok and microsoft

TikTok, the most famous video-sharing social application has been under the negative spotlight for a while now. The Chinese app owned by Byte dance(Chinese Company) launched in 2012 and went on to merge with Musically (USA) in 2018. Soon, it became one of the most downloaded apps in the Play Store and App Store in 2018 and 2019. TikTok has received a lot of backlash for its content. Firstly, the app has been accused of displaying pornographic content. It has been set as a ground for pedophiles as a lot of younger audiences are the consumer. TikTok went on and announced that new community guidelines have been drafted. They also said that they have removed more than 6 million videos. But, there were videos still promoting activities that were misguiding.

The app also removed any video immediately, that talked negatively about the Chinese government. Being a Chinese app, the parent company has signed an agreement with the Chinese government. The agreement is to provide any kind of information to the government, if necessary, which was a violation of privacy. The app has been accused of collecting data without their knowledge which can harm the country and give China an upper hand if a war breaks out. After a very recent update in iOS also shed light on how TikTok had access to the camera, location, and Private Message even when the app was closed and was just active in the background.

TikTok was immensely popular across the globe until the COVID-19 pandemic hit the world. The deadly pandemic which was born in Wuhan, China was spread massively around the world taking millions of lives. China’s negligence is considered to be one of the prime reasons. During this pandemic, China tried to take advantage by attacking India. The attack on India leads to a rebellion among the rebellions which led to India banning around 59 Chinese apps. Recently, Trump announced the app will be banned in the United States if not sold to Microsoft.

Why is TikTok Getting Banned?

Microsoft to Acquire TikTok
President Donald Trump in talks with Microsoft CEO Satya Nadella.

The president of the United States has talked about banning TikTok in the US. They are concerned that the Chinese government could get access to the data. But, TikTok has denied the charges of Data Collection. There are talks that ByteDance has offered to sell TikTok to American operations. It is said that they also hired Kevin Mayer as CEO to start painting itself as an American brand. Microsoft CEO Satya Nadella talked to President Trump regarding the matter. They have discussed acquiring TikTok to make sure about the security of the app. The negotiations are in process and the deal is said to take place by 15th September 2020. Microsoft will end up owning TikTok operations in the US, Canada, Australia, and New Zealand. The deal is not sure and is still in preliminary talks. So, there are no comments until anything is finalized.

Future of TikTok with Microsoft

If Microsoft ends up acquiring TikTok, the security of the app will be maintained. The deal states that all information of the American users will be saved in their servers and all data available outside the country servers will be deleted. The application will continue to grow in the US with no threat to the country.

In the long run, the acquisition will favor the technology giant Microsoft to provide healthy competition with Facebook and Youtube. Later the Microsoft will extend its control of the application over several other countries. The countries which have most numbers of Tiktok users are India(before the ban), Canada, Australia, New Zealand. The main reason for the acquisition of Tiktok by Microsoft is the data. Trump has already warned about the data security of the American and has made many laws for the protection of users’ information from being misused. This deal might have provided Microsoft to known much about Consumers behavior on a regular basis. After having many successful software products, Microsoft lacks frequent interaction with users and knowing about their choice of preference. We are not sure of anything as of yet but will surely get to know where the future of TikTok lies. For more such updates, stay tuned.